The Three Kings Parade (Cabalgata de Reyes) – The Culmination of the Season on January 5
The Three Kings Parade (Spanish: Cabalgata de Reyes) is one of the most significant and highly anticipated events of the Christmas season in Spain. It takes place every year on January 5 and symbolizes the arrival of the Three Wise Men – Melchior, Gaspar, and Balthazar – who, according to Christian tradition, brought gifts to the infant Jesus.
For residents and visitors of the Costa Blanca, this day represents the climax of the festive period: city streets are filled with parades, music, light installations, and thousands of spectators, first and foremost families with children.
What Is the Cabalgata de Reyes
The Cabalgata de Reyes is a ceremonial street procession featuring the Three Wise Men of the East, their entourage, theatrical floats (carrozas), musicians, and performers. During the parade, sweets and small gifts are thrown from the floats, making the event especially beloved by children.
Unlike Christmas traditions in many other countries, in Spain it is the Day of the Three Kings, not December 25, that is considered the main children’s holiday.
Historical and Cultural Significance
Origins of the Tradition
The roots of the celebration lie in the Christian tradition of celebrating Epiphany (Epifanía) on January 6. The parade on January 5 serves as a visual and communal prelude to this day.
The first documented Cabalgatas appeared in Spain at the end of the 19th century. One of the earliest official processions took place in Alcoy in 1885 – a city in the province of Alicante that is considered the historical birthplace of the parade.
Why January 5
According to tradition, the Three Kings arrive during the night from January 5 to January 6 to leave gifts for children. The parade symbolizes their solemn arrival in the city, and in the evening children leave their shoes and letters with wishes by the door.
How the Three Kings Parade Takes Place
- ceremonial arrival of the Kings (often by sea in coastal cities);
- procession along the city’s main streets;
- themed decorative floats;
- musical and dance groups;
- distribution of sweets to spectators;
- final ceremony or speech by the Kings.
The parade usually lasts between 1.5 and 3 hours, depending on the city.
Cabalgata de Reyes Spain 2026 – Locations on the Costa Blanca
On the Costa Blanca, the parade takes place in almost all cities and municipalities, although the format and scale may vary.
Alicante
In Alicante, the parade traditionally begins with the arrival of the Three Kings at the port, followed by a procession through the main streets, including Avenida Alfonso El Sabio.
Time: 17:30 – 20:00
Route: Avenida Alfonso El Sabio and central streets.
Official website of Alicante City Council
Benidorm
In Benidorm, the Cabalgata stands out for its family-friendly atmosphere and convenience for tourists. The parade goes through the central city areas and attracts both locals and visitors.
Family parade through the city center and promenade.
Time: 18:00 – 19:30
Official website of Benidorm City Council
Alcoy (Alcoi)
Alcoy is considered one of the most impressive Cabalgatas in Spain. The parade here has a unique historical format with camels, torches, and 19th-century costumes.
Historical parade with camels, torches, and 19th-century costumes.
Time: 18:00 – 21:00
Official website of Alcoy City Council
Denia
The parade goes through the main street and promenade with activities for children.
Time: 17:00 – 19:00
Official website of Denia City Council
Calpe (Calp)
The route passes through the historic center and promenade with floats and candy distribution.
Time: 17:30 – 19:00
Official website of Calpe City Council
La Vila Joiosa (Villajoyosa)
Parade through central streets with participation of local associations.
Time: 18:00 – 19:30
Official website of Villajoyosa City Council
Torrevieja
Route through the city center and promenade with entertainment shows.
Time: 17:30 – 19:30
Official website of Torrevieja City Council
Practical Information
Date: January 5
Cost: free of charge
Age: suitable for all ages, especially children
It is recommended to arrive early to secure a good viewing spot along the route.
Rules and Recommendations for Visitors
- expect large crowds;
- keep an eye on children, especially during the distribution of sweets;
- dress warmly, as evenings in January can be cool;
- check the route in advance on official municipal websites;
- follow instructions from police and volunteers.
Importance for Tourists
The Cabalgata de Reyes offers a chance to see Spain not as a resort destination, but as a living cultural environment. For tourists, it is one of the most authentic celebrations of the year, not aimed purely at commercial purposes.
Many hotels and restaurants on the Costa Blanca take this event into account in their festive programs, and cities are decorated with additional lighting.
Conclusion
The Three Kings Parade on January 5 is a key moment of the Christmas season in Spain and especially on the Costa Blanca. This event brings together history, religion, culture, and family traditions, remaining one of the most sincere and beloved celebrations of the year.
When planning a winter visit to the region, the Cabalgata de Reyes should definitely be included in your calendar as a unique cultural experience accessible to everyone.
