Three Kings Parade (Cabalgata de Reyes) – Season Highlight on January 5
The Three Kings Parade (Cabalgata de Reyes) is one of the most important and anticipated events of the Christmas season in Spain. It takes place annually on January 5 and symbolizes the arrival of the Magi – Melchior, Gaspar, and Balthazar – who, according to Christian tradition, bring gifts to the baby Jesus.
For residents and visitors of the Costa Blanca, this day marks the climax of the festive period: city streets fill with processions, music, light installations, and thousands of spectators, especially families with children.
What is Cabalgata de Reyes
Cabalgata de Reyes is a ceremonial street procession featuring the Three Wise Men, their entourage, theatrical floats (carrozas), musicians, and performers. During the parade, sweets and small gifts are thrown from the floats, making the event especially beloved by children.
Unlike Christmas celebrations in other countries, in Spain the Day of the Three Kings is the main children’s holiday, not December 25.
Historical and Cultural Significance
Origin of the Tradition
The holiday has its roots in the Christian tradition of celebrating Epifanía (Epiphany) on January 6. The parade on January 5 serves as a public and visual prelude to this day.
The earliest recorded Cabalgatas appeared in Spain in the late 19th century. One of the earliest official processions took place in Alcoy (Alcoi) in 1885 – this city in Alicante province is considered the historical birthplace of the parade.
Why January 5
By tradition, the Three Kings arrive during the night from January 5 to 6 to leave gifts for children. The parade symbolizes their ceremonial arrival in the city, and in the evening, children leave their shoes and letters with wishes at their doors.
How the Three Kings Parade Takes Place
- Formal arrival of the Kings (often by sea in coastal cities);
- Procession along the city’s main streets;
- Themed decorated floats;
- Music and dance groups;
- Distribution of sweets to spectators;
- Final ceremony or speeches by the Kings.
The parade usually lasts between 1.5 to 3 hours, depending on the city.
Cabalgata de Reyes Spain 2026 – Locations on the Costa Blanca
The parade takes place in almost every city and municipality along the Costa Blanca, though the format and scale may vary.
Alicante
The parade traditionally starts with the arrival of the Three Kings at the port, followed by a procession through the main streets, including Avenida Alfonso El Sabio.
Time: 17:30 – 20:00
Kings’ Arrival: Alicante Port
Route: Avenida Alfonso El Sabio and city center streets
Official Website – Alicante City Hall
Benidorm
Family-friendly parade through the city center and seafront, convenient for tourists.
Time: 18:00 – 19:30
Official Website – Benidorm City Hall
Alcoy (Alcoi)
Unique historical format with camels, torches, and 19th-century costumes.
Time: 18:00 – 21:00
Official Website – Alcoy City Hall
Denia
Parade along the main street and seafront with activities for children.
Time: 17:00 – 19:00
Official Website – Denia City Hall
Calpe (Calp)
Route through the historic center and seafront with carriages and candy distribution.
Time: 17:30 – 19:00
Official Website – Calpe City Hall
La Vila Joiosa (Villajoyosa)
Parade along central streets with participation of local associations.
Time: 18:00 – 19:30
Official Website – Villajoyosa City Hall
Torrevieja
Route through the city center and seafront with animated performances.
Time: 17:30 – 19:30
Official Website – Torrevieja City Hall
Practical Information
- Date: January 5
- Cost: Free
- Age: Suitable for all, especially children
It is recommended to arrive early to secure a good spot along the route.
Rules and Recommendations for Visitors
- Expect large crowds;
- Supervise children, especially during candy distribution;
- Dress warmly – evenings in January can be chilly;
- Check the route in advance on official city websites;
- Follow police and volunteer instructions.
Significance for Tourists
Cabalgata de Reyes is a chance to see Spain not just as a resort but as a living cultural environment. For tourists, it is one of the most authentic holidays of the year, not focused solely on commercial activity.
Many hotels and restaurants along the Costa Blanca incorporate this event into festive programs, and cities are decorated with additional illuminations.
Conclusion
The Three Kings Parade on January 5 is a key moment of the Christmas season in Spain, especially on the Costa Blanca. This event combines history, religion, culture, and family traditions, remaining one of the most heartfelt and beloved holidays of the year.
When planning a winter visit to the region, make sure to include Cabalgata de Reyes in your calendar – a unique cultural experience accessible to everyone.















